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Selling Guide

What Determines The Price

Our brokers look at various aspects to determine the market value of your property. We take into account things such as:

LOCATION

The single greatest factor in determining the price is the location of your home.

COMPETITION

Buyers will compare and interpret value based on other available properties.

TIMING

Market conditions change and cannot be manipulated. An effective marketing plan and pricing strategy must take these conditions into account.

CONDITION

Property condition directly affects the price and speed of the sale.

MARKETPLACE

In the end, it’s the marketplace that will determine the price. At Kelley & Katzer, we use our vast knowledge of, experience in, and data on the market to calculate where we think the property will trade, but ultimately, the market dictates the price.

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MAXIMIZING YOUR REAL ESTATE VALUE

Often simple cosmetic changes can be made with minimal time/expense to increase the value of your property. Some buyers compare competing properties. Here are a few practical tips to make your home stand out.

LOCATION

The single greatest factor in determining the price is the location of your home.

COMPETITION

Buyers will compare and interpret value based on other available properties.

TIMING

Market conditions change and cannot be manipulated. An effective marketing plan and pricing strategy must take these conditions into account.

CONDITION

Property condition directly affects the price and speed of the sale.

MARKETPLACE

In the end, it’s the marketplace that will determine the price. At Kelley & Katzer, we use our vast knowledge of, experience in, and data on the market to calculate where we think the property will trade, but ultimately, the market dictates the price.

THE PROPER WAY TO LIST YOUR HOME

OUR KNOWLEDGABLE AGENTS WILL GUIDE YOU EVERY STEP OF THE WAY

Did you know that including 25 or more pictures with your listing will result in more clicks per page? When evaluating other listings, we’ve seen that most of our competitors feature listings that are only partially filled out. Our agents know the tips and tools to make your listing shine.

SOCIAL MEDIA

CUSTOM GRAPHICS | VIDEO WALK-THROUGHS | WIDE AUDIENCE

Each home is unique, so we believe that each post should be as well. All of our Realtors® have been given tools and tips on how to create rich and engaging social media content to promote their listings. Whether we’re building excitement for a listing that’s coming soon or providing a virtual walk through before an open house, we give each listing the attention and spotlight needed to help it stand out.

PARTNERING WITH KELLEY & KATZER

When you partner with Kelley & Katzer, you’re getting more than just an experienced and reliable Realtor® - you’re getting the benefit of our extensive resources.

FACEBOOK

BROAD REACH | DAILY ENGAGEMENTS | UNIQUE PROPERTY POSITIONING

With a robust offering of features, great mobile interface, and the ability to comment, like and share, Facebook is an invaluable marketing tool when combined with unique social media posts.

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KELLEYANDKATZER.COM

PROPERTY SEARCH | WEEKLY UPDATES | MLS INTEGRATION

Our website is easy to use whether you’re a buyer or a seller. Features include a robust property search, MLS integration, featured properties, lead generation software and a list of open houses that’s updated weekly.

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THIRD-PARTY PLATFORMS

ZILLOW | TRULIA | REALTOR®

We know that today’s home buyer does a lot of their initial browsing online, so we’ve spent time cultivating our reach on the most popular third-party platforms to ensure that our listings are always front and center.

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